Animation video services: an overlooked advertising technique?

There are many types of videos that can be used for business purposes. You may want to create one for promotion, training or conferences, as well as filming live events for portfolio reasons, for example. If you want to shoot a video for advertising, you can opt to hire actors or presenters, or go for an animation instead.

If you opt for animation, a storyboard can be created before production and you may decide to use a voiceover artist to narrate it. There are even do it yourself style animation video services online that are worth checking out, although if you are not very good with this sort of thing, it may be recommended to hire in a professional to do it for you.

It is easy to find an animation company online by typing in relevant keywords such as ‘animation company Leatherhead’. This will bring up a range of results of companies in the local area. A lot of animation and film production companies are based in London where the majority of work is, so it may be ideal to look in this area as well, as most will be willing to travel around the UK if expenses are paid on top, or you could visit them at their premises.

Explainer video production is a good technique to use when wanting to explain what a product or service does and why a customer should buy it. An explainer video can easily catch someone’s attention as they are often short, under two minutes long. These can be placed on the company’s website to showcase a product or service, for example, and can make a web page more interactive and interesting, keeping the customer there for longer.

(Image Courtesy : Liquidproductions)

Hiring video production companies to create your corporate videos

The world of video technology has grown vastly over the last 30 years, from its humble beginnings using magnetic tape cassettes in clunky, expensive cameras to today’s world of solid state chips in digital cameras and mobile phones. As each year passes, solid state and video technology gets better and yet, much more affordable.

Compared to even less than a decade ago, companies who produces videos can now use a wider and more superior range of video equipment, with much less investment costs. Most video companies now use high-end digital cameras and computer-based video editing software to make high quality video content. This allows video production companies to pass on these cost savings and charge their clients less money in the process.

There are many types of video production specialists, all of which have their own niche markets and client bases. These range from film and television specialists, to companies that focus on creating web video blogs or advertising.

With the rise of more affordable yet very high specification camera equipment, independent video production companies can work to what were once previously unrealistic budgets. Music videos and short films are now much cheaper to make, and yet with this newer technology, video footage can look as good, if not better than, content created even 10 years ago on equipment that cost 20 times more.

As with most types of company, a medium to large video production company will have multiple departments that specialise in different areas of video production. From directors, camera operators, editors, visual effects and support crew, these are all important roles within a video company.

Other popular services certain video companies provide, are for putting together family and special occasion films, such as weddings, graduation or birthday celebrations. Corporate companies also hire video companies to create promotional and training content to help build their brands.